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Marketers who desire to create an interesting yet powerful landing page should consider several factors. A landing page of the website of the company is of no use if it does not attract the target audience and does not convert the visitors into leads. A fantastic landing page should also be a strategic one or else the entire objective of creating the website is vain. Many B2B companies have omitted the landing page altogether and this is another mistake they commit. Researches prove that landing page can generate great number of leads if created strategically. 

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