Videos can be used as effective tools to improve inbound marketing for any brand or organization. A large part of internet traffic is driven and directed by videos. But making a viewer watch a video from the beginning to the end can be quite challenging. Statistics show that 30%-35% of the viewers skip watching a video in the first 30 seconds. Almost 60% of the audience shut down a video in the first 1-2 minute. That is why it is very important to keep the audience remaining seated throughout the length of the video by making the video production more effective and interesting.
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