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For a large set of services in South East Asia, Latin America, African regions and other developing economies, the markets are fairly unorganized. An unorganized market has no

central functioning system and customers as well as service providers are completely dependent on word of mouth and referrals to get the job done.On one hand, this is a huge

problem for customers as they have to rely on unsolicited referrals that may or may not stand their promise, to find suitable service providers.

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