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 In the early stages of business, while the product was being developed, he had set the pedal lightly to conserve the cash. The marketing budget was also diminished to make foodzappy more cost effective. Now his business has reached a point where they are generating more revenue than the investment. This has been possible only due to the dedication and patience of the people involved in this whole business venture. The fact that he didn’t belong from big names like IITs and IIMs bothered Mr. Kharbanda a lot in the beginning. In the Indian market scenario, people backed by the big institutions and management colleges are considered more venerable to be trusted. Investors risk their money on them. This can be understood from the fact that most of the big players have their owners belonging from some IITs or IIMs. But, in spite of all the support and huge revenues, many of these big players have come down from fame to ashes. Mr. Vikas Kharbanda further has an opinion on this. He says that, “with the poor education system in India, where the universities actually offer no practical application of what we learn, the tag of universities is only for namesake and doesn’t really matter. What matters today, is the ability to put pieces together and the hunger to learn.

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