A key to a strong brand name is that it is easy to spell, say, pronounce and very importantly, easy to remember. A good label name will also provide established brand associations for that name and a link to readily identifiable visual sign from a design perspective. A strong brand name will also be able to be leveraged across a brand portfolio at a range of price tiers.
Posted by affinitycreative 44 days ago (https://justpaste.it)
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