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Copy, text, words – regardless of what you call them, these are central aspects of most web user experiences. Yes, we are seeing a rise of conversational and voice interfaces, but the written word is going to continue to play a key role in how we experience the web.

It can be the long form article content your user reads on the commute, the helper text on a web form field, the call to action on a button – all of these are crucial in supporting your user in their tasks.

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