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MarketsandMarkets predicts the global predictive analytics market to grow from USD 2.74 Billion in 2015 to USD 9.20 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 27.4%. The year 2014 has been considered as the base year while the forecast period is 2015-2020. The report segments the market into business function, application, deployment model, organization size, vertical, and region. The rising budgetary expenditure on events and increasing adoption of cloud platform are expected to drive the growth in the market. The rapid transformation from traditional Business Intelligence (BI) techniques to advanced analytics techniques and massive amount of unstructured data is compelling organizations to use predictive analytics techniques.

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