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The market report Tablets and Hybrid Products 2016 provides guidance for marketers facing significant headwinds as consumers shift to larger and newer mobile phones, and as latent demand to upgrade laptops emerges as a competing factor for tablet sales. It shows sales growth, which stood at 52% in 2012, fell to less than 10% in 2013 and 2014, and then the market contracted in 2015 and 2016.

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